zhuzh | to make something more stylish, lively, or attractive.

time to modernize the real estate game.

the zhuzh difference

  • team of experts.

    we skip the BS.  We handpick top-notch agents, designers and marketers, constantly monitoring performance, because clients come first – always.

  • customer centric philosophy.

    real people helping real people. We're transparent, fair, and genuinely want to help – not pad our pockets.

  • modern marketing.

    no egos, just results. We use strategy (and marketing that doesn’t suck) to buy, sell, and stage your home, making the whole process way less painful. You're welcome.

A smiling woman who owns zhuzh srq in sarasota, with wavy blonde hair, wearing a black blouse, white pants, and jewelry, standing on a porch with wooden flooring, decorative tree branches, and outdoor furniture.

the story behind the brokerage

Hey! I'm Ashley, the owner of zhuzh srq - a brokerage built for the consumer – providing a more transparent & empowering real estate experience.

Since 2013 – working exclusively for new home builders – I’ve had the privilege of helping over 300 families find their dream homes, while closing out over 10 communities in both North Carolina & Florida.  After a decade in sales – I decided to venture into another facet of new construction that I have always studied & loved….marketing.  I even ran a marketing department for America's largest home builder - no big deal, right?

But after years of seeing the frustrations that friends, family, and local neighbors went through when buying or selling their homes -- I knew it was time to do something different.

I grabbed my low-maintenance coffee order (a tall, triple nonfat peppermint mocha, extra hot, in a grande cup), ditched the corporate gig, and launched zhuzh - my way of streamlining the real estate game.

I'm over the egos, the BS, & the whole system that seems designed to make things harder than they need to be.

As a Sarasota native and Out-of-Door Academy graduate, I'm thrilled to finally give back to the community that raised me.  My deep love for the Gulf Coast of Florida fuels my passion to get sh*t done – the right way.  My extensive experience in marketing, design, and real estate allows me to do just that.

let's talk